The 10 most popular skincare brands in the world New study unveils the success of The Ordinary, Neutrogena, FOREO and other beauty gurus

Over the past few years, skincare has taken up an increasingly large space in the beauty market to the point where, thanks to pandemic and lockdown, it has become not only one of the activities we devote more and more time to, but almost an obsession. Every week there is a stream of new products that make choosing the perfect one for our needs a kind of search for the holy grail, for which we scrupulously inform ourselves. We browse blogs, read articles in magazines or comments on Instagram, and follow the advice of all the beauty influencers and decide what to buy, thus decreeing the success of a company.