Valentino's first make-up collection hits the stores Designed by creative director Pierpaolo Piccioli, the brand's first make-up line is dedicated to all genders, ages and cultures
Valentino Beauty's make-up line, which was presented for the first time on May 31 with a pop-up store at Selfridges, is now available on the brand's official website. For the brand's first make-up collection, Pierpaolo Piccioli, creative director of Maison Valentino, places the concept of inclusivity at the center and, pointing out the importance of emotions, dreams and individuality of each of us, launches an offer that includes 12 products declined in over 100 shades. Each one is enclosed in an exclusive red recyclable packaging, with a golden V on the top.
All Valentino Beauty products embody the codes of the Maison and, as Piccioli says, create "a link between the universe of fashion and that of beauty."
"Beauty is a complexity resolved through love. Beauty is democratic. I look at the identity of each individual, the uniqueness that embraces diversity and inclusion. Beauty is about grace. Grace can't be explained, it is a perception... Beauty is something that gives emotions. It is a connection." - says the creative director of the Maison.
That's why Piccioli chose 16 talents as testimonials for the collection and as the stars of the campaign photographed by Maison's creative director himself. Among them, there are friends and collaborators of the brand such as models Jill Kortleve and Mariacarla Boscono, but also Benedetta Piccioli, Piccioli's daughter and muse, all shot in a series of portraits that enhance the uniqueness and beauty of each.
