Who are the beauty icons of the Gen Z From Billie Eilish to Hunter Schafer, here's where the inspiration of the new generations comes from

Born between the late 90s and the first decade of the 2000s, Generation Z is now the largest generation on the planet: always connected, attentive to the environment and interested in gender inclusion and fluidity, in fact establishing itself as one of the most influential consumer classes in the beauty industry. Always ready to discover new brands and trends, their concept of beauty, in fact, embraces a positive lifestyle, so much so that the different products are asked for something more than their effectiveness: Gen Z is undoubtedly more sensitive to ethical content. of what it buys, demanding formulas with natural ingredients, cruelty free, and packaging with sustainable materials; they are also less focused on imperfections and defects, but decidedly more interested in self-acceptance and in the enhancement of the authentic and natural beauty that characterizes each of us.

So, who are their beauty role models? Let's forget Bella and Gigi Hadid, Emily Ratajkowski, Alexa Chung, Kendall Jenner and Cara Delevingne, the beauty icons of the Millennials; to dictate the beauty rules of Generation Z are those who have reviewed the classic concept of beauty and trend like Billie Eilish, Willow Smith, Maisie Williams, Alice Pagani, Benedetta Porcaroli, Kiernan Shipka and Millie Bobby Brown.