5 home fragrances brands of the celebrities To make your house smell like Kim Kardashian or JLo's place

Smell is perhaps the most undervalued sense. It can play a key role in creating and awakening memories, influence our mood, creating a cuddling atmosphere and giving a sense of well-being even in the darkest moments. Having a good perfume on is not only a way to complete an outfit, but a declaration of intent to the world. In times of restrictions and social distance, the need to feel a good perfume that represents a mood rises at home too, and transforms into the 2020's beauty industry leading product. After the celebrity fragrances frenzy of the 2000s, the olfactory trend has evolved into interior fragrance products and scented candles. The wellness industry is expected to exceed 1.1 trillion in revenue in 2023, which is why Kim Kardashian, Jennifer Lopez, Gwyneth Paltrow but also Drake, Kylie Jenner and many other celebrities selected their favorite smells and proposed them to the public in a stick form. The idea linked to a public figure moode and aura, becomes concrete and available to be infused in your space and intoxicated by, enjoying the magic touch of the power of aspiration. Celebrity home fragrances are able to create a perfect atmosphere for a cozy and safe space, let's discover together the collections of indoor fragrance and scented candles of our favorite celebs.

Goop by Gwyneth Paltrow


With her new album "Evermore" Taylor Swift dusted off her country soul as an American princess, and intelligently accompanied the launch with a themed candle. " The eyes full of stars" is based on natural soy wax, with a woody fragrance, which takes up the introspective mood of the last album. The candle has gone sold out several times, but is still available here.