10 women that are changing the beauty industry They represent what the world of beauty really needed

The beauty business is a game designed for girls, that nowadays, after years of patriarchy, is held by women. Many women are recently standing out for their entrepreneurial role in leading companies in the beauty industry, that generates $500 billion a year and creates millions of jobs, according to the updated report by McKinsey & Company. The thriving success is aided by women’s desire to take care of themselves and look beautiful, skincare doctrine preached on social networks in all the languages of the world,brilliant marketing campaigns behind increasingly more technologically advanced products.

But most importantly, behind every female-owned company there’s the desire to emerge and make the world better, in little steps, to help all women flourish in beauty. Here are the stories of 10 unique women who are shaping the market of beauty, collecting successes.

1. Huda Kattan - Huda Beauty

Anastasia Soarebecame famous by modeling the eyebrows of celebrities in America, then launching her beauty line, a milestone in the beauty industry and certainty for consumers. Born in Romania, Soare emigrated to Los Angeles in 1989 and found a job in a beauty salon. Three years later, she quit her job, and in 1997 she opened her own salon, Anastasia Beverly Hills, with her daughter Claudia, known as Norvina, now president of the brand. Anastasia and her team were able to reshape and make everyone's eyebrows perfect, and with an excellent entrepreneurial eye they have always immortalized the "before and after", then posted on Instagram as early as 2012. Since then, sales have quadrupled, and to date it is the second most followed beauty account on the platform, with 17 million followers second only to Huda Beauty. Anastasia Beverly Hills is an eyebrow empire, with estimated $ 340M in 2017 sales and a line of 450 products sold in over 25 countries.