YSL Beauty's initiative to help end domestic violence "Abuse is not love"

YSL Beauty stands together with women with the Abuse is Not Love initiative. The project aims to raise awareness about domestic violence by supporting some non-profit organizations around the world, such as Women's Aid in the UK, En Avant Toute(s) in France and It's On Us in the USA. 

Supporting societal shifts have always been central to the way YSL Beauty acts as a brand. Especially when it comes to the independence of women. Intimate Partner Violence hinders the safety, wellbeing and independence of women, explained Stephan Bezy, international general manager at YSL Beauty. It felt very natural to work on an issue that stood in opposition to our core values and beliefs. 

Dua Lipa and Zoë Kravitz, brand ambassador of the House, also expressed their support for the new initiative: 

600 million women in the world are living in a country where Intimate Partner Violence is not considered a crime, said Said Dua Lipa. This is an issue that deserves attention and it is time to take action. 

YSL Beauty is committed, therefore, to changing the mentality behind the abuse through some on-campus learning programs in over 250 American universities, educating more than 60,000 students in its first year of study on domestic violence and how to support victims. Also in the UK, YSL will teach school counsellors how to address sexism and gender-based violence by organizing workshops and developing new educational tools to deal with the problem.