Chanel cultivates beauty The Maison takes us on a journey through its "open-air laboratories"

CHANEL reveals the secrets of its beauty treatments and takes us around the world among beautiful and precious plants and flowers, the raw materials that make Maison's creams and perfumes special. From Africa to Europe, passing through Latin America, the brand's open-air laboratories are real vegetable supply chains of excellence, centers of research, cultivation and botanical experimentation where exclusive natural ingredients are created and become part of the CHANEL skincare treatments. 

Since the creation of perfume N°5 in 1921, Gabrielle Chanel has cultivated beauty. For her essences and cosmetics, she has always been inspired by nature, choosing with care, respect and transparency the best raw materials available. For this reason, her was one of the first fashion houses to start, in 1987, a collaboration with the largest producer of flowers of Pégomas, which provides it the most beautiful and fragrant roses and jasmines.