Jeff Koons - Balloon Dog Video interview

An interview with Jeff Koons, in his studio in New York. Reflections on his "nflatable" steel and the mythical doggie auctioned in November that showed a quotation record ever achieved by a living artist.

"Art is not something that happens inside the object , but in the viewer." Revolves around this consideration the reflection of Jeff Koons, king of the new pop movement and heir of Warhol, which takes us into a world made of reflective materials, so shiny and revered by the extra-large dog,  during the auction at Christie's, from an initial price of 55 million came to 58.4 million, earning the title of most expensive work of art .

The collectors who own a copy of the inflatable can be counted on the fingers of one hand and are exactly 4 Ely Broad in blue, the industrialist Dakis Joannou greek one red, one yellow entrepreneur Steven Cohen and Francois Pinault fuchsia.