What color do we imagine the future? We discussed the aesthetic of the Metaverse in the free paper "Iridescence trend"
Last week Pantone unveiled the color of the year - PANTONE 17-3938 Very Peri - and for the first time it was not an "existing" color but a completely new shade. Pantone's goal is to frame the cultural change that seems to be just around the corner thanks to the integration between reality and virtual. In recent years contemporary culture has struggled to imagine the future, often seen as a scary and cold place burrowing into retro-mania and nostalgia. The metaverse is the perfect hook to relaunch the idea of the future and the possibility, that depends on capacity of imagination. Big ideas are useful to shape collective behavior and change the prospective on shared problems.
Speaking of the metaverse one of the features common to many of the emerging creative industries - from gaming to digital art passing through the world of cryptocurrencies and the web3 - is the color with which virtual worlds are imagined: a shiny shade halfway between the rainbow and the chrome, which can be defined as iridescent. Colors have a symbolic role in our culture - just think about political regimes - and in particular when a trend emerges so organically from creatives with backgrounds and from different industries, the rules that two tests make a clue apply. Fascinated by this trend, nss worked on the free paper "Iridescent Trend" that explores the aesthetic approach of the industries that are driving the change in the cultural paradigm and that will influence the years to come.
nss’ goal has always been to keep a fresh and innovative approach, with a constant effort to discover and tell stories regarding new trends working as a real tastemaker for insiders as well as curious minds. Along with nss meta, nss research & development was founded. Monthly reports to discover, forecast, and analyze new Generations’ shifting values and what is happening in the global culture. The world is moving so fast, technologies are changing human behaviors and needs.
