Second-hand furniture becomes works of art in Ikea's Circular Exhibition The exhibition in collaboration with BASE Milano

At BASE, until December 17, IKEA presents the Circular Exhibition, at the same time an artistic exhibition and an experiential path in collaboration with the creative hub BASE Milano to learn about the world of circularity and find out how to minimize waste. Nine designers have created works by reinterpreting and reusing objects recovered from IKEA's circular hubs - shops dedicated to the sale and purchase of second-hand furniture - using the scraps to create something new and creative. The works on display, second-hand furniture yesterday, today works of art, make up the IKEA Circular Collection to underline the importance of reuse to help our planet and future generations.

Circular Exhibition arises in the wake of initiatives aimed at sustainability promoted by Ikea, which since 2009 declared that it wanted to draw only on clean energy (solar and wind) to power stores and productions. Upcycling, recycling, DIY craftsmanship and creativity meet the zero waste philosophy, the circular economy model that provides for the reuse of resources by reducing or eliminating the amount of waste, giving a new function or a different use to existing objects. A trend that unites the new generations of #fridaysforfuture, as well as a lifestyle that Gen Z shares on all social networks, creating communities around the sharing of finding new creative ways to reduce waste to a minimum, so much so that on Tik Tok the hashtag #nowaste has 146 million views while #waste 445 million.