Ferrari's new flagship store in Milan After a restyling, the space a stone's throw from the Duomo reopens to the public

Ferrari returns to open the doors of its flagship store in the center of Milan after an extensive restyling that has prepared the structure to welcome all the new proposals and aesthetics of the brand. The new space, redesigned by the Sybarite studio, already the author behind the marni and Alberta Ferretti flagship stores around the world as well as various department stores in China and Kwait, covers 900 square meters and has a triple entrance and 14 windows and is designed to enclose the entire expanded universe of the Ferrari brand in different environments, from automotive to lifestyle and the recent clothing collection presented in Maranello last June and designed by Rocco Iannone.

In general, the restyling of the Ferrari flagship represents the consolidation of the brand's strategy, which culminated at the beginning of the summer with the fashion show in Maranello but which now brings to completion the idea of a Ferrari experience to be lived through lifestyle products and, above all, through a retail format that mixes the boutique and the museum, the racing simulators with cinematographic references. A necessary realignment to the values of the New Luxury, which have imposed on the Maranello-based company, as well as any other brand in the current luxury market, to affirm its cultural centrality even beyond the pure automotive and racing world.