The Hortensia Armchair, from digital art to reality - After going viral on Instagram, Moooi will produce it for its Spring line-up

Perhaps in the future, the history of the Hortensia Armchair will be remembered as a case study or an emblematic story of its times: born as a digital project that went viral on Instagram, until very recently it was considered almost impossible to produce en masse (it takes 30,000 laser-cut "petals" of fabric to produce it) but, thanks to the design brand MOOOI, turning it into reality was possible and its official release takes place just today. The success of the synergy between the two original designers, Júlia Esqué and Andrés Reisinger, and MOOOI has led the creativity of the two to expand, enriching the concept with new colourways declined according to MOOOI's extensive textile archive.