The history of Prada Marfa The art installation that has become a cultural phenomenon and the symbol of selfie culture

Between a Chanel bag and a YSL sandal, there was another detail that struck the viewer when Serena van der Woodsen returned home to the family penthouse in the Upper East Side: that painting, just around the corner of the elevator, which read, in black on a white background, Prada Marfa -> 1837 MI.

That painting became a small cultural phenomenon in the years in which Gossip Girl reached its maximum popularity, going to decorate the bedrooms of thousands of teenagers around the world (and their Pinterest boards), thanks to the reproductions of the artwork that could be found on any website. The fame of the piece of art - that in the painting was only evoked - became a pop phenomenon due to an episode of The Simpsons, and even more so, for a photo posted on Instagram by Beyoncé. 
In its constant reinterpretations and reproductions, the work was also the source of inspiration for the artwork created by Timo Helgert for nss magazine Digital Cover 03, specifically for the room dedicated to the definition of luxury and the role of brands in the future. 

It's quite ironic that in order not to incur legal action and to avoid the demolition of the work, Prada Marfa now boasts the title of 'museum'. What is not clear, however, is whether art here died or whether it was reborn.