OFF-WHITE™'s first flagship store in Milan - The store in via Verri is the perfect embodiment of contemporary luxury

After rumours had been circulating for a few weeks now, Off-White™ has just announced the opening of its first flagship store in Milan, in via Verri at the corner with via Bigli.

The store extends for 400sqm and carries both the menswear and womenswear collections. Space is characterized by a minimal, elegant, contemporary aesthetic, which finds its maximum expression in the details and materials used. A "fallen" tree is the protagonist at the entrance to the store, creating a fascinating contrast with the soft white travertine floor and the pink Off-White™ branded rug. The women's collection is presented through Patagonia marble niches, interspersed with independent structures in polished steel and glass with wooden pedestals. A curved wall, covered with delicate silk wallpaper, leads the customer to the second room where an installation consisting of wooden pedestals emerges, suggesting the process of cutting the material coming from the tree at the entrance.