The post-opulence of the new Rolls-Royce Ghost When luxury is not superficial

The term that Rolls-Royce decided to use to introduce its new model, the Ghost, is post-opulence, one that indicates a new category of luxury products that keep the classic design and sophistication of materials leaving behind those luxurious extravagances that had come to define the luxury car market. During a recent interview that Alex Innes, the designer of Rolls-Royce's bespoke service, made with Forbes, this term emerged as opposed to the concept of premium mediocrity, which the designer used to define all those products whose value is based more on the brand than on the substance. Innes explained: 

Rolls-Royce is the antithesis of this [premium mediocrity]. We take the substance more seriously than the brand that it carries, which is largely why our patrons come to us. This is what we mean by post-opulence. 

Another strong point of the car is the sound-absorbing system, to eliminate the problem of noise pollution. More than 100kg of insulation material has been installed in the door and bodywork making the new Ghost the quietest car in its line. Other innovations include the longer body length that now exceeds five and a half meters and the update made to headlights and front grille, made edgier for a more modern look.