Nice To Read You , Digital Identities Explored by Visual Artist Alessandro Apai Can who you are, what makes you happy & what you want out of life be determined by your digital presence ?

When one thinks of the term identity, from a general perspective, it’s described as the distinguishing characters of an individual, the main factors of one’s physique or psyche used to determine a generic idea to associate with one’s persona.  In everyday life we all influence how the world perceives us by the way we dress & the way we behave which we leave to the outside world to interpret for themselves primarily using these subconscious actions and behaviours. 

In the digital landscape however, this process is more meticulous I.e. we have a greater control over what we present on social media, how we are perceived is as a result of carefully curated instagram feeds, or facebook posts, with flashes of our lives all organised with intent to create a proposal of how we want the world to see us as a genre of self-design. Visual artist Alessandro Apai’s latest project Nice To Read You, explores this panorama of Digital Identities as a daily performance by using introspection and self-analysis as a map to derive one’s philosophical mindset. 

With a set of images shot by photographer Paolo Prendin in the form of an identity card or passport photo, a Milanese casting by Kikiesse Casting and Manifesto by Willy Ndatira, the photo series poses the question of whether complete strangers can answer important existential questions of, who we are, what makes us happy and what we want out of life, by judgement of our digital personalities; derived from an analysis what we post , who we follow etc. nss magazine had a chat with the artist for a further insight on the project and the concept itself. 

What’s next for this project ? Will there be any part 2? Installations or exhibitions ? 

Our outlet Via Piave 33 will be releasing a physical component of the project. We are going to produce garments, objects and an editorial piece based on this concept. There’ll also be an event at some point. In general with our outlet VIA PIAVE 33 we’re hoping to create more experiences, and explores different arguments, garments, objects, images, videos and exhibitions.