arena ICONS presents the SS19 collection The swimwear brand reveals its street side

If you thought that the arena was just a leader in the water wear sector, you'll soon have to change your mind because the brand is ready to show its street side. It does so with the athleisure ICONS line, a new project with seventies roots, presented in preview during the second edition of the White Street Market in Milan.

The new wardrobe is inspired by sport, is faithful to the DNA of the arena, but has a new twist, a hyper-contemporary verve and able to dare with versatile key items such as, for example, the reversible long sleeve body designed to fit depending on the favorite look or the two new jumpsuit models, the first sleeveless and in soft stretch fabric, with a retro allure and the second one, a soft-fit boiler suit and long sleeves. The cargo pants, t-shirt and bomber jacket complete the offer. Looking at the collection comes back to mind the image of Horst Dassler, the founder of the arena that watching the performance in the pool of the athletes participating in the 1972 Olympics in Monaco has an idea that will prove successful: create a line of sportswear that accompanied the sports in every moment of the day, inside and outside the water. This is how the story of the arena begins, an adventure that continues today and pushes the brand leader in the water wear sector to reinvent itself constantly, transforming heritage and know-how into fundamental ingredients for contemporary fashion.