Hello Berlin #13 - Time to Change - Atelier ABOUT on Berlin & Fashion

Berlin, the city of rebellion, is no longer just black. Based on its history, the anarchistic way of living and the prevailing punk scene have shaped the city’s style identity over the years. Today a new leaf’s been turned over, thanks to brands like ATELIER ABOUT Berlin - a label that sets new standards and reflects the evolution of Berlin’s fashion world.

Founded in 2015 by Gianpaolo Tucci and Giulio D’Alessio, the unisex brand shows that statements are key to reaching new levels in the fashion scene and be heard and seen all over the world. That’s why we wanted to talk with the creative duo about this mesmerizing topic: the development of Berlin’s style. But first: Who is ATELIER ABOUT? As mentioned, the brand uses the power of messages, which their name ABOUT already implies. But it’s not like the brand’s "about" is connected to a certain message:

"The brand is the translation of what we do and see daily, especially in Berlin", explains Gianpaolo Tucci, "ATELIER ABOUT is an expression of reality" - About is reinforced by a meaning, a topic, a specific subject.

Berlin allows them to do so, also if the city, in the end, doesn’t matter, as Gianpaolo says:

"You have to frame your own freedom in what you do".

That’s also why the crazy bureaucratic system of the city couldn’t hold them back from creating their own brand here: In the end, the both of them are rebels, who we need now more than ever. Two wonder boys from the south of Italy, who are certainly going to turn the Berlin fashion scene upside down once again - at the latest with their next show for SS18, which takes place during the Berlin Fashion Week on the 5th of July.